One of the pitfalls of many small businesses is the lack of interest shown by consumers. You’re not going to make money if people don’t know about your business – and people won’t know about your business if you don’t promote it. Lots of small business owners get caught up in the obvious ways of promotion; paying for ads, using social media, SEO, etc. While all equally effective, some of the best ways to promote your company involve clever tactics you use while out and about.
This ensures people know about your new business even when you’re not actively working. A quick trip to the shops acts as a promotional exercise and could generate interest or create new leads. The best part of these ideas is that they’re extremely cheap and you’re basically advertising your business for free. Here are three concepts you can get on board with immediately:
Stickers On Your Clothing
Wearing some stickers on your clothes can be a wonderful way to advertise and promote your business. The trick is making sure the stickers stand out and are seen – 3D stickers work well for this purpose as they draw more attention. The sticker stands out and people suddenly get drawn to your business logo. Perhaps you could include your website underneath, so they know where to go to learn more.
Decals On Your Car
Do you drive around a lot? This doesn’t have to be work-related; if you drive to the shops or drive to the school to pick up your kids, you’re creating valuable advertising possibilities. You can turn your car into a promotional item emblazoned with your business’s logo and details. It will certainly catch people’s attention – or you can go for a subtler approach with a small decal on the side or a sticker in the back window. Include your contact details for all to see and you might earn a few new leads when stuck in traffic!
Wear Promotional Items
You could get a tote bag made with your business logo on the front along with some contact details or a tagline. Make people aware of what your business offers and this bag works as a wonderful promotional item. You’ll wear it when wandering around and it’s almost like you’re carrying a promo poster wherever you go. You can also go one step further and make jumpers or hoodies with your brand logo and contact details on too. Again, this spreads the word and starts building brand awareness with consumers. For all you know someone could see your website on the back of your hoody and visit the site, possibly even ordering products or services.
A small business can only thrive when people are aware of it. Stick to the more conventional forms of advertising as well, but don’t neglect the three ideas above. They help you go the extra mile and will ensure you passively promote your company when doing simple tasks like picking the kids up from school or doing the weekly shop. These ideas are especially important if you rely on local customers; it will help you promote your business straight to your target market.