A White Wedding: Trends in Winter Nuptials
This is a collaborative post
Most couples will prefer, given the choice, to get married during summertime. The daylight extends for longer, meaning that celebrations can last long in the evening. You’re less likely to have to put up with rainfall, and you might have an easier time persuading guests to attend.
With all of that said, there are many reasons for couples to go in the other direction. Winter weddings tend to offer a unique charm that offsets many of the downsides. On top of that, they’re also generally cheaper!
For businesses in the wedding industry, catering to this market is essential, as it’ll help you to keep the ball rolling all year round, rather than relying on peak season. So, exactly what’s popular for winter weddings?
Gowns and Other Aesthetic Elements
The wedding dress is undoubtedly the visual centrepiece of the whole occasion, around which everything else should be built. Brides will tend to be looking for something that embraces the cold weather. Long sleeves and lace tend to work well. If there’s going to be an hour-long outdoor photo session midway through the afternoon, having something practical and comfortable regarding temperature might be preferable.

Your colour schemes and decorations might be similarly wintry, without being overtly Christmassy (unless the couple is looking for something along those lines). Reds, greens and blues might all work in various combinations, as might silver elements rather than gold ones. With all of that said, any particular preferences can easily be worked into the décor, provided that other elements are adjusted to accommodate them. If in doubt, you might consult your colour theory to determine what works with what.
Makeup and Beauty
Beauty treatments will need to be able to cope with the cold weather, too. Brides might be well advised to moisturise and exfoliate in advance of the big day, especially if they’re prone to dry skin and eczema during wintertime. You might also want to try out a new cream well in advance of the big day. Suffering from eczema? Why not look into the best eczema cream for your specific skin complaint? Different brides will have different needs when it comes to skincare, so consult early and thoroughly.
Colours for things like eyeliner, nails, and lipstick might be carefully coordinated. Think about how these colours might complement any other visual accents around the dress. If you’ve gone for blues around the venue, then going for blues in your acrylic nail sets might work out nicely.
Hair
Brides might style their hair depending on how long it is. Loose waves tend to be effective, especially when they’re accented with tiaras, halos and other decorative elements. This is where personal taste tends to be key – just make sure that the bride has seen how their hair will look on the day before the final decision is made. This will allow you to avoid any really nasty surprises.
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