Getting Started With SEO
Whether you are new to blogging or have been doing it for years, it’s hard to know exactly what you should be doing when it comes to SEO. If you’ve been doing this for a while, I bet you’ve been approached by a few people who have suggested they will ‘fix’ your SEO.
I don’t know this for certain but I would guess that most of these are trying to make a quick buck by confusing you with terminology and baffling you with technical problems that don’t really affect most bloggers.
I personally think that the best way to approach your SEO is to have a think about yourself. The basics are much simpler than you think and it actually doesn’t need to cost anything if you know where to start. Click has asked me to pull together an article around getting bloggers started. They’ve also put together an ebook around getting started, so have a look at this. But here are three free SEO tools that you can take advantage of to help you better identify and act on the opportunity that SEO offers you.
This is one of the best tools for having a look at content topics. You can use it to see the popularity of a search term over time. It’s really good at comparing one search term to the other. You must know that the data is based on an index and it isn’t absolute values. So if the search term was most searched in May 2018 that would show as 100 on the graph, compared with other months.
This is one of the most powerful free tools available to any domain owner. You may know this as Webmaster Tools, but Google has re-branded this, to make it a bit less scary. There are lots of great reports in the interface, including how people are entering your site, the proportion of mobile, tablet and desktop visits, average positions and search terms.
Moz is a tool that every blogger should be using. Moz’s Domain Authority (DA) is one of the main metrics that people want to know when they are looking at working with blogs.
Technically Moz isn’t a free tool, but there are some free features you can have access to without a paid subscription. The Link Explorer tool is really useful for looking at where you are gaining links from and where you are losing them. That way you can see what’s helping you grow your DA. What other free SEO tools do you use? If you have others you’d like to share, I’d love to hear about them.
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Disclosure: This is a collaborative post with Click Consult